Yes! We Can Be Happier by Dressing!

Have you ever wondered if your wardrobe could be the gateway to a happier and more confident you? Pause before you scroll on; this isn't just another self-help spiel or fabrication. We represent a company dedicated to enhancing well-being through scientific evidence.

Wearing Bright Colors Can Uplift Your Confidence

A 2012 experiment by Hajo Adam and Adam Galinsky has already proven the psychological impact of clothing. Participants were asked to wear white lab coats; half were told they were donning a doctor's coat, the other half a painter's. Lo and behold, those believed to be wearing a doctor's coat naturally exuded more confidence. This illustrates that clothing, particularly those of vibrant colors, can indeed boost our confidence and elevate our mood.

The Birth of Dopamine Dressing

Dopamine dressing is the fashion of joy, a term coined by fashion psychologist Dawnn Karen. There are no rules: everything you love is in! Studies have shown that individuals wearing bright colors and clothes that make them feel good tend to be happier. This happiness is attributed to dopamine, known as one of the "happiness hormones" alongside serotonin. When we feel good, our posture, voice, and facial expressions automatically shift. This is because our eyes convey colors directly to the part of our brain associated with emotions.

Meet the Influencers of Dopamine

Carmen is the designer and maker behind Carmen Christine, crafting fun, comfortable fashion from genuine vintage fabrics.

Katie Kortman reigns supreme in dopamine color and dressing, also known for her participation in Season 19 of "Project Runway."

Integrating Dopamine Dressing into Your Daily Life

Many might feel that the influencers' presentations are too far from everyday wear or don't match their style. Hence, we offer styling tips to more easily integrate joy into your daily life.

Maximize Your Mood

Dopamine dressing, much like exercise, is scientifically proven to enhance your happiness and confidence. Wearing bright clothes to exercise can elevate your mood to new heights. Fortunately, many athleisure brands have embraced the dopamine dressing trend.

Lululemon's Hotty Hot series introduces vibrant hot pink colors, suitable for both sports and everyday wear.

Halara's Multi-Color Tennis Skirt offers softer colors, easier to match with tops and jackets, yet equally capable of making you feel exceptionally colorful.

Exarus focuses on people's needs, having added fuchsia to our flagship product, flowy shorts, last year, creating a sensation in many U.S. dance studios. People adore its ultra-light fabric and the flowy feeling it provides when dancing.

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