Athflow - the new fashion trend

Four years after pandemic, as people have grown increasingly tired of the monotonous leggings and sweatpants, the cultural impact of the pandemic becomes a thing of the past, and a new fashion culture starts to emerge. People now seek the comfort and relaxation that home attire offers without wanting to give up the charm of dressing up and strolling in the sunshine.

 If you resonate with this sentiment, congratulations, a new aesthetic and era called "Athflow" is on the horizon. Scrolling through Instagram, TikTok, or Pinterest, you're bound to encounter numerous influencers donning the Athflow aesthetic. If you're wondering, "What is that?" know that you're not alone. That's exactly why we're here to provide a comprehensive overview of this future trend.

What is ATHFLOW?

First identified by Pinterest style analysts in 2020 as a trend, Athflow emphasizes the importance of quality of life and comfort without sacrificing texture. Think oversized sweatshirts or blazers, flowy bottoms, or casual jumpsuits. If this describes your outfit choices over the past year, you've been leading the new trend and living the Athflow life for the past few months.

In essence, Athflow is an aesthetic that allows you to maintain professionalism without downgrading your comfort. So, what are the core items of Athflow?

Oversized Blazer

An oversized blazer can keep you comfortable at home and elegant during Zoom video conferences. It's no wonder that Arket blazers have become incredibly popular on the high street in 2023. Exarus has also responded to consumer feedback regarding the difficulty petite women, tweens, and teens face in finding the right size by launching mini blazers with sheer volume, suitable for individuals between 4’3’’-5’2’’ in height.

Wide Leg Pants

The era of wide-leg pants has been revived, marking a core item of Athflow. They add a touch of drama to basic bottoms and offer a relaxed fit, once again bringing the benefits of comfortable attire. Pairing wide-leg pants with a more fitted top can blend different cuts and create more interesting angles in your outfit. Exarus has taken into consideration the cost of living and the struggles smaller or petite individuals face in finding the right pant length, thus offering wide-leg pants suitable for those 4’3’’-5’7’’ tall, made from soft, breathable, linen-like fabric to accompany you through spring and summer.

Be Playful

If ordinary wide-leg pants designs don't satisfy you, ARKET Cloud Low Loose Jeans can keep your fashion game strong with a hint of harem pants feel, adding more volume and interest to your lower half. For those 130-160cm tall chasing the forefront of fashion, we offer customized torn jeans to ensure you find your perfect fit.

Be Athlesuire

For sports enthusiasts familiar with Lululemon Scuba, which spread virally among all sports lovers in 2023, complaints about the fabric being too thick or not soft enough have been noted. Thus, we've upgraded our design with a softer, thinner fabric, allowing this sweatshirt & jacket to be your companion through spring and autumn.

Master of Being Unique

This pair of shorts, which went viral on TikTok in 2021, continues to dominate dance studios and gyms with its unique styling. Our Flowy series, developed with various patented fabrics, offers the softest, most ethereal fabrics on the market, capable of creating diverse silhouettes and volumes.